Reachlee hit $1,906 MRR at $9 a month, and ChatGPT is sending it customers

Quotes in this story come from an email interview with Tushar Kapil, lightly edited for clarity. Revenue figures are verified on TrustMRR and were last checked on 4 November 2026.

Reachlee costs $9 a month. Its founder has never done a sales call. A growing share of its customers arrive because they asked ChatGPT for something else.

The numbers

Reachlee automates Instagram and Facebook DMs for creators and small businesses: automatic replies to comments and story reactions, lead capture in DMs, and follow-gated content. On TrustMRR, it shows $1,906 in MRR from 211 active subscriptions, verified through its payment provider's API. That is up 33.4% over the last 30 days. All-time verified revenue is $3,565.

In October Tushar posted on X that Reachlee had passed $1,900 MRR, up from $900 in mid-September. We asked him what drove the jump.

One page per problem

"Mostly search, both Google and AI," Tushar told us. "We wrote one page for each specific problem people search for, like 'how do I DM people who commented on an old post', instead of leaning on the homepage."

Google is still Reachlee's biggest source of paying customers. "ChatGPT is a close second," he said. "People ask it for a ManyChat alternative and it sends them to us."

The second driver was a platform launch. "We also launched Facebook in late September, so the same automations now work across Instagram and Facebook, which brought in agencies and businesses that live on both."

No sales calls

Reachlee started in May. "The first ones found us through search and signed up on their own. I didn't do any sales calls," Tushar said. "Pricing at $9 a month made it an easy yes for small creators and businesses, and I answered every support email myself, which kept people around."

Most bugs aren't bugs

His biggest lesson came from the support inbox. "Most 'it's not working' emails aren't bugs. They're Instagram or Facebook settings people can't see," he said. "Once I started tracing each ticket in our data before replying, I fixed the real problem faster and turned those into guides that now bring in new users."

Support tickets became search pages, and the search pages bring in more customers.

What's next

"Going deeper on AI," Tushar said. "You can already connect Reachlee to ChatGPT or Claude and have it set up your automations and read your results, and I want that to become the easiest way to run your DMs."

Reachlee also just launched an affiliate program. "Creators earn 30% recurring for every customer they bring."

Why it matters

Reachlee competes with ManyChat, a much bigger name, and is winning customers by answering narrow questions better than anyone else. Its founder writes a page for each problem, answers every ticket himself, and turns the answers into content that search engines and AI assistants pick up.

Sources

1. Email interview with Tushar Kapil, founder of Reachlee, November 2026.
2. TrustMRR, Reachlee. trustmrr.com/startup/reachlee
3. Tushar Kapil on X (@TusharKapil003). x.com/TusharKapil003