Supliful has powered $54M in verified revenue for private-label CPG brands
Martins Lasmanis's Supliful lets creators launch supplement, coffee, skincare and pet brands without inventory. TrustMRR shows $54.4M all-time and $178K MRR.
This story is based on public sources: verified revenue on TrustMRR, the Supliful website and Martins Lasmanis's public profile on X. It is not an interview. Revenue figures were last synced on TrustMRR on 6 November 2026.
Most creator commerce stories are about digital products. Supliful is about physical ones: private-label supplements, coffee, skincare and pet products that creators can brand and sell without holding inventory.
The numbers
On TrustMRR (listed as Brand On Demand, Inc.), Supliful shows $54,399,116 in all-time revenue, verified through a live Stripe API key. Revenue over the last 12 months was $11,637,007, and revenue in the last 30 days was $852,186 (a separate last-30-day snapshot on the profile shows $854,945, −14.1%).
Recurring software-style revenue is a smaller slice: $177,575 in MRR from 3,205 active subscriptions (−0.8% MRR growth over 30 days). That mix makes sense for a platform that charges membership to sell while most dollars pass through product orders.
Monthly revenue has stayed near or above $900K for most of 2026, including $1,134,679 in March and $904,342 in October. TrustMRR lists the founding date as 11 June 2017 in the United States. Revenue was last synced on 6 November 2026.
What it sells
Supliful's site describes itself as infrastructure to "build a high-performance wellness brand" without managing manufacturers, suppliers or fulfillment. TrustMRR's description: an all-in-one platform for creators to launch and operate a scalable CPG brand, unifying product selection through e-commerce enablement and order fulfillment, with no upfront costs.
The product flow is simple: pick from 190+ catalog products, add branding, then sell. Design is free; selling starts at $69/month (or $55/month annually) per TrustMRR and the site's FAQ. The company says products are made in FDA-registered, GMP-compliant facilities with US-based fulfillment, and it integrates with Shopify and ClickFunnels.
The homepage cites company-stated figures such as 1.6M+ partner brand orders fulfilled, $64M+ brand revenue powered and 1,500+ actively selling brands. Those are Supliful's own claims, separate from the Stripe-verified TrustMRR totals.
The founder
Martins Lasmanis is listed as founder/CEO. His X bio has described him as "CEO @Supliful (2M+ orders)" — a founder-stated claim. The company X account is @supliful. Schema markup on supliful.com also names co-founders Rihards Piks and Rudolfs Janitis.
Why it matters
Supliful is a reminder that verified revenue on TrustMRR is not only a SaaS story. A private-label CPG platform for creators can clear $50 million in lifetime payment-provider revenue while the subscription layer that unlocks selling sits under $200K MRR. Physical goods, creator brands and a membership gate can add up.
Sources
- TrustMRR, Brand On Demand, Inc. (Supliful). trustmrr.com/startup/brand-on-demand-inc · brand-on-demand-inc.md
- Supliful website. supliful.com
- Martins Lasmanis on X. x.com/MartinLasmanis
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Our story is on @UntoldStartups_ today: how we built Supliful, with the real numbers. Supliful has powered $54M in verified revenue for private-label CPG brands https://untoldstartups.com/stories/supliful-martins-lasmanis-private-label-cpg-54m-revenue
Grateful to have Supliful's story featured on Untold Startups. It covers how we got here, what worked, and the real numbers behind it. Supliful has powered $54M in verified revenue for private-label CPG brands https://untoldstartups.com/stories/supliful-martins-lasmanis-private-label-cpg-54m-revenue
